AnyWaste.com is proud to announce that George Eustice, the former UK Secretary of State for the Environment, has joined its advisory board. 

A long-standing advocate for environmental reform and robust waste regulation, Eustice brings unparalleled insight and experience to help shape the future of digital waste tracking both in the UK and globally.

In a recent appearance at a filming day with AnyWaste, Eustice outlined why he believes digital solutions are the key to solving the persistent challenges within the waste sector.

George said. “There are real problems with illegality creeping in — waste being misdescribed, ending up at the wrong place. It’s very difficult for regulators to track that waste effectively.”

He explained that a digital system changes the game:

“The great advantage of a digital waste tracking system is that it enables you, in a much more effective, efficient way, to track individual consignments. Regulators can view the full journey of that waste, check photographs to confirm the waste is what it claims to be, and verify that it ends up where it should — and how it’s processed at the end.”

For Eustice, who has long championed environmental accountability, the issue extends beyond national borders.

“We’ve long recognised that there are huge problems on many waste streams once they’re exported. The environment agency will say that once it leaves UK waters, it’s no longer their responsibility. That creates a major challenge — we have no real visibility on what happens at the other end.”

AnyWaste.com is tackling this problem head-on by developing a global waste tracking platform that provides full transparency from source to final destination. Eustice sees this as a crucial step in aligning the UK with its international responsibilities under agreements such as the Basel Convention.

He also underscored the importance of taking greater responsibility for waste management within the UK.

“There’s a lot of talk about the circular economy, but all too often we put waste on a ship and make it someone else’s problem. With a global waste tracking system, we can understand the provenance of waste, where it ends up, and how it’s processed. That’s essential to ensure these waste streams work properly.”

Eustice concluded with a call for modernisation of the UK’s regulatory landscape to support these innovations:

“To get an effective circular economy and realise the value in what is currently described as waste — but should be seen as a resource — we need the right regulatory regime. Recent government reviews have highlighted the outdated nature of current environmental permitting. We need a system that is fit for purpose, proportionate, and enables infrastructure to be built quickly and efficiently.”

As AnyWaste.com continues to develop its digital tracking solutions, George Eustice’s strategic input marks a major step forward in achieving the platform’s goal: to bring clarity, accountability, and innovation to the global waste industry.